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Car Rental · Website Revamp + SEO

How we increased organic clicks by 270% for a Fiji car rental business

A Fiji-based car rental business came to us for a full website revamp and ongoing SEO — rebuilt around a clearer, search-focused structure with dedicated vehicle and location pages.

↑ +270%
organic clicks
↑ +192%
impressions
↑ 4 mo
timeframe
CR
Car Rental Business
Client
Fiji Car Rental Business
Industry
Travel · Car Rental
Service
Website Revamp + SEO
Timeframe
4 months
The challenge

Where things stood

The previous site treated SEO as an afterthought — leaving traffic and enquiries on the table across a mobile-first travel audience.

Website wasn't fully mobile-friendly for travellers browsing on the go
No dedicated pages for individual vehicles or rental locations
Limited general service pages restricted targeting of specific searches
Blog lacked a structured content strategy and topical authority
Our solution

What we did

A focused, structured approach built around the opportunities with the biggest impact.

Search-focused rebuild

We rebuilt the site around a clearer, search-friendly structure and improved usability across desktop and mobile.

Vehicle & location pages

Dedicated pages for individual vehicles and locations let each target a more specific search intent.

Blog content clusters

Clusters around renting, driving in Fiji, vehicle selection and travel planning expanded topical authority.

Connected structure

Stronger internal links between informational content, location pages and vehicle pages across the journey.

The results

The proof is in the data

Actual Google Search Console performance from the campaign.

01
+270% organic clicks
Organic clicks grew from 521 to 1,930 as the site began ranking for far more commercial and informational queries.
02
+192% search impressions
Impressions rose from 59,000 to 172,000, expanding reach across the customer search journey.
03
A scalable foundation
Dedicated vehicle, location and topic pages created a stronger base for continued organic growth.
Google Search ConsoleMar – Jul 2025
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