A yacht brokerage approached us to improve the organic visibility of its category pages and individual listings. The site held thousands of API-supplied listings, but many had URLs search engines struggled to crawl and index.
A large, valuable inventory was effectively invisible to search — most listings couldn’t be crawled or indexed.
A focused, structured approach built around the opportunities with the biggest impact.
We improved how listings were pulled in and created cleaner, crawlable, indexable URLs.
Strengthened category-page content for yacht-type and brand-related searches.
Existing articles were reviewed and updated for quality and keyword targeting.
A detailed plan around buying, selling, ownership and brands expanded topical relevance.
Actual Google Search Console performance from the campaign.
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