An Australian store selling vacuum sealers, bags, rolls and sous vide equipment approached us to improve its Google visibility. Strong products, but category and product pages weren’t properly optimised, UX was compromised, and internal linking was weak.
Strong products, but the store’s pages and structure weren’t set up to capture the commercial searches that drive revenue.
A focused, structured approach built around the opportunities with the biggest impact.
In-depth research identified the most valuable category-specific terms and how customers actually search.
We prioritised the main traffic-driving category pages and optimised them around commercial keywords.
Individual product pages were improved one by one to target product-specific searches.
Stronger internal linking plus a content plan connected categories, products and blog content.
Actual Google Search Console performance from the campaign.
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